A recent report from the World Expo in Osaka, Japan, has revealed a growing international interest in Vanuatu as a destination for investment, tourism, and trade.

Vanuatu is among 164 countries participating in the global expo — one of the largest of its kind — running for six months since its opening in April. The country’s national pavilion is drawing daily crowds of thousands, eager to learn more about what Vanuatu offers.

Pavilion Manager David Patunvanu says the turnout has exceeded expectations.

“On average, we’re receiving between 8,000 to 10,000 visitors a day, with weekend numbers climbing to over 20,000. People are not just curious about Vanuatu, they want to know how to visit, invest, or do business,” he said.

He added that the World Expo is timely for Vanuatu, especially as the country continues its recovery from recent economic and environmental challenges.

“This is a chance to tell the world that Vanuatu is still here, open for partnerships, and focused on rebuilding stronger.”

Inside the Vanuatu Pavilion, guests experience traditional arts, taste local coffee, explore agricultural products, and engage with Ni-Vanuatu representatives who explain the country’s peaceful and sustainable way of life.

While tourism is a major drawcard, Patunvanu says there’s also significant interest in Vanuatu’s export-ready products.

“We’re not only seeing positive feedback on tourism — many buyers want to know how to import our products like coffee, chocolate, Eau des Îles, and others. Even though the Expo is in Japan, it’s truly a global platform.”

The Government has praised the work of the team in Japan and sees the event as a springboard for future growth in both the business and tourism sectors.

The team has emphasized that this wave of interest is a sign Vanuatu must now invest more in international branding, product quality, and expanding its global reach.