Overview

VBTC is seeking a passionate and creative Promotions and Marketing Officer to develop and execute marketing strategies that enhance VBTC’s brand visibility and audience engagement across radio, television, and digital platforms.

This is an exciting opportunity to contribute to VBTC’s content and commercial vision. You will apply your professional expertise to deliver impactful marketing campaigns and audience engagement strategies across Vanuatu.

About VBTC

The Vanuatu Broadcasting & Television Corporation (VBTC) is the nation’s only public service broadcaster. VBTC’s mission is to inform, educate, and entertain Ni-Vanuatu citizens through radio, television, and digital platforms. VBTC also plays a vital role in promoting national identity and fostering public discussion through public interest media content.

Key Responsibilities

• Design and implement comprehensive marketing strategies to grow audience reach.
• Manage promotional campaigns from concept to completion.
• Develop engaging content across social media, email marketing, and digital channels.
• Align marketing activities with VBTC’s content and commercial objectives.
• Analyze market trends and audience data to refine marketing strategies.
• Prepare marketing performance reports and analytics insights.
• Collaborate with media partners and external stakeholders.
• Innovate revenue-generating marketing initiatives.

Attributes & Skills Required

Communication and Relationship Management

• Strong written and verbal communication skills.
• Proven ability to manage and build relationships effectively.
• Confidence in communicating complex ideas clearly.

Strategic Thinking

• Ability to inspire and guide strategic direction.
• Strong judgment and opportunity identification.

Personal Drive and Integrity

• Professional, impartial, and honest approach.
• Committed to VBTC’s values with resilience and self-awareness.

Innovation and Creativity

• Lateral thinker with innovative problem-solving abilities.
• Keen understanding of digital trends and audience engagement strategies.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field.
• Experience in marketing, promotions, or public relations (media or entertainment industry preferred).
• Proven success in managing promotional campaigns end-to-end.
• Proficiency in digital marketing tools, social media platforms, email marketing, and analytics software.
• Strong creative thinking and problem-solving capabilities.

How to Apply

Send your application via email to:
Promotions and Marketing Officer
c/- The Chief Executive Officer,
Vanuatu Broadcasting & Television Corporation
Email: teamvbtc@vbtc.vu

Your application must include:

1. Curriculum Vitae (CV) with contact details of 3 referees.
2. A brief statement explaining why you want to join VBTC and how you meet the role’s attributes and profile.

For further details, contact Stephanie Tebi at 22999 during office hours or email stebi@vbtc.vu.

Applications close at 4:30 PM on Monday, 11 August 2025.