More than 80 local producers displayed their products yesterday at the opening of the annual Vanuatu Made Event.

The Minister of Industry, Samson Samsen, officially launched the three-day event in the presence of government officials and the ambassadors of New Zealand and Australia.

Director of Industry Noel Kalo told VBTC News that the government will continue to support local producers to lift the Vanuatu Made brand and contribute to the country’s economy.

This year’s event marks the 7th edition of the show, which first began in 2018. Over 100 businesses are expected to participate through displays and product promotions.

Kalo highlighted an increase in businesses applying for industrial permits, showing the positive impact of government support on the private sector.

“Some businesses have shown strong interest through packaging houses, and many more are keen to come on board. In the future, it is the government’s policy to increase GDP through local production,” Kalo said.

Local producers say the event is not just about showcasing products but also about shifting people’s mindset away from over-reliance on imports.

Stephanie Stephens, who sells Tanna honey, said:

“Honey has many health benefits, and bees are primary pollinators that help our crops in the garden.”

Hilson Gama added:

“With Father Walter Lini’s message, we must be independent and build our own products.”

Entrepreneur Violine Okiss, who runs a kava powder processing business, explained that her company is exporting to Pacific markets.

“We help farmers harvest their kava and process it into powder for export, which strengthens the Vanuatu Made brand and creates strong markets for local farmers.”

Members of the public also stressed the importance of supporting local products.
Junior Kila said:

“If we don’t support ourselves, then who will? We need change, and events like this are the way forward.”

Despite the enthusiasm, many business owners said they continue to face challenges such as limited resources and financing.
Roy Tining, who value-adds ginger products, encouraged producers not to give up.

“We must not stop. If we fall, we should stand up again, because we contribute to our economy.”

The Vanuatu Made Event has become a key annual platform to showcase the strength of local products and drive a national campaign to invest in and support the Vanuatu Made brand.