A new platform has been launched today to help support Pacific tourism operators with digital marketing.
The new platform by the Pacific Trade Invest Australia (PTI) aims to provide learning resources to help guide tourism providers through the Hotel Link platform and increase the capabilities of tourism operators in the Pacific on how to use other digital marketing streams to support businesses growth.
Speaking on the launch,Onorina Fugawai, PTI Australia Tourism Project officer, commented on the importance of the learning hub.
“With borders still close, it’s vital that we continue to provide tangible support for tourism operators in the Pacific. The learning hub provides an easy way for tourism operators to continue to increase their digital skills and knowledge.”she said.
“COVID-19 has forced many operators to reassess their current tools and platforms, at PTI Australia we have adapted our program to meet the changing need of tourism operators – adapting the content of our workshops and taking them online and now we are proud to have developed our Learning Hub, to further support tourism operators.”
PTI Australia’s Learning Hub can be accessed at www.pacificlearninghub.com.
PTI Australia is an agency of the Pacific Islands Forum Secretariat. Funded by the Australian Government, it facilitates trade and investment in the Pacific Islands.