Kava bar owners in Luganville have raised concerns about the high price of green kava, which is currently 1,000 Vatu per kilogram at the Luganville Market House.

Owners say the price is too high for kava that is not yet fully ready for harvest, making it expensive to buy in bulk. One bar owner explained how the costs add up:

“We pay 1,000 VT per kilo, and if we buy 2–3 kilos, clean and wash it, the weight reduces. We adjust the amount to make a profit. If kava is ready, we buy extra.”

Catherine Leo, observing the market, said that each farmer sets their own price based on the quality of the kava.

“Every mother sells her kava according to her standards. With 1,000 VT, prices have been stable for about four years, while 800 VT is lower. It all depends on the kava quality.”

Farmer Samuel Alo from Sarete, South Santo, said the price helps cover transport, labor, and market fees:

“As farmers price their kava following expenses, 1,000 VT or above is good to meet costs. Transport and fuel are expensive, so the price is justified.”

Kava officer Michael Longa from the Department of Agriculture said prices are also affected by demand and transportation costs, regardless of whether the kava is sold in Santo or Port Vila.

“The Kava Act regulates dry kava chips only, not green kava,” he added.

VBTC News confirmed that 1,000 VT per kilo is similar to prices in Port Vila, indicating a nationwide trend for green kava pricing.