1. Position Description
   
   Title: Head Of Content
   Status: Ongoing
   Salary Range:
   Reports to: Chief Executive Officer
   Functional Relationships: Colleagues in Senior Management, Radio Vanuatu, TBV, Paradise 98 FM,
   Femme Pawa 99 FM and all other departments.
   
   Qualifications: Proven experience in senior editorial and or content production role. At least
   10 years of experience working in senior. Tertiary qualification media,
   journalism or marketing highly desirable.
   
   Department / Unit: Corporate Unit
   Location: Port Vila
   
2. VBTC mission
   The Vanuatu Broadcasting & Television Corporation (VBTC) is Vanuatu’s only public service broadcaster. Its mission is to deliver content that informs, educates and entertains all Ni Vanuatu citizens through radio, television and online services.
   VBTC aims to reach and respond to citizens through the provision of public interest media and discussion, and through this, meet its obligation to reinforce the Vanuatu identity. The overall role of VBTC staff is to work together with respect and integrity to deliver content and services. Every employee has a responsibility to contribute to the vibrancy, diversity, inclusiveness and health of VBTCs work culture through their expertise, capabilities and responsiveness to daily tasks.
   
3. Job Purpose/summary:
   The Creative Director is responsible for the oversight of activities of each of the four key content departments of the VBTC, including Television, Radio, Digital/Multimedia; and News, Current Affairs and Sport. The Creative Director will work closely with each of the content departments on topic generation, thematic approach and genre focus to ensure best day to day experience for VBTC audiences across the country.
   
   The Creative Director will supervise Executive Producer Television, Executive Producer Radio, Multimedia Editor and Editor News, Current Affairs and Sport. The Creative Director will also be across digital online trends; and current affairs; and ensure content departments are up to date for the production of relevant, accessible and engaging content.
   
   
4. Key Accountabilities and Responsibilities
   
   Planning and Development:
   
   • Development and optimisation of content across the Corporations
   through preparation of content strategy and implementation plan.

• Ensure that content strategies and editorial decisions formulated
  across content executive are maintained and in line with VBTC charter, policy and legislative requirements.
• Work closely with Head of Commercial to ensure that VBTC brand
  standards and corporate identity are consistent across all areas of
  the Corporation.
  
  Strategy and research:
• Develop and oversee an integrated content strategy that
  encompasses channel/platform management; editorial policy
  standards; and research/metrics data to be applied and aligned with
  overarching goals of the VBTC.
• Work closely with heads of departments on application of Editorial
  Policy, including reinforcing standards amongst staff, as well as
  reinforcing common understanding across the Corporation.
• Design and implement systems that measure, manage, optimise and
  communicate the performance of content broadcast by the VBTC
  against the organisations operational objectives and strategies.
• Play an active role in research for the VBTC, guiding the formulation
  of qualitative and quantitative surveys and other forms of
  information gathering that help inform awareness and issues
  relating to the VBTC’s operating environment.
• Conduct research on the competitive environment and gather other
  data that helps inform content themes.
  
  Leadership and management:
• Lead and inspire the development of first-class content by content
  departments across all platforms and means of production, including
  video, audio, graphics, social media and events, to ensure optimal
  delivery of content to target audiences across multiple channels and
  outlets.
• Act as a mentor to key content department personnel; ensuring a
  steady gradual improvement to their professional skills and
  standards of work.
• Play a collaborative role by partnering with Head Commercial and
  Chief Operating Officer to ensure effective management across
  second tier of VBTC Executive.
  
  Media/Social media:
  
  • Oversee all content put out by the VBTC in relation to content,
  promotion, audience engagement, client service and performance
  management.
• Oversee social media development tools and processes in order to
  maintain VBTC brand integrity and inform strategic direction for the
  corporation through its social media presence.
  
  Reporting:
• Provide advice and reports to CEO VBTC as required or
  commissioned to undertake.

5. Competencies

Communication – demonstrate exceptional communication skills, both written and verbal form. Ability to communicate important information from the top down. In-depth understanding of Vanuatu’s changing media, commercial and government policy environment and how to maximise revenue-generating potential for the VBTC.

Strategic thinking – Inspire a sense of purpose & direction amongst staff; focus strategically; identify opportunities; show good judgement & common sense.

Achieves results – Build team capability and responsiveness; excel in own area of expertise and knowledge; implement changes and deal with uncertainty; deliver on results; demonstrate accountability for use of resources.

Communicates with influence – Communicate clearly and effectively; listen, understands and adapt; negotiate persuasively and consult regularly. Communicate appropriate commercial and financial information to noncommercial staff and managers.

Relationship management – Nurtures internal and external relationships; facilitates cooperation; develops people; proactively manages stakeholders

Personal drive and integrity – demonstrate professionalism, impartiality & honesty; committed to VBTC values and objectives; brings innovative approach to a problem or solution; displays resilience and integrity; demonstrates self-awareness; seeks improvement

Innovation and creativity – lateral thinker, demonstrates interest and creativity in developing new ideas and proposals to generate revenue.

1. Performance Indicators / Goals
   
   Planning and development:

• Delivery of content plan with clear strategy understood by all
  content staff.
• Evidence of application of editorial policies, decisions and
  demonstrated guidance for staff.
• VBTC Style guide developed and implemented.
  
  Strategy and research:
• Content strategy prepared and endorsed.
• Editorial policy training/awareness undertaken and level of staff
  awareness and understanding tested.
• Audience research undertaken and information/data utilised to
  inform content strategy and direction.
• Competitor analysis undertaken and fed back to colleagues on
  regular basis.
  
  Leadership and management:
  
• Demonstrated leadership aimed at inspiring the development and advancement of VBTC content production and standards.
• Demonstrated progression of standards and production values at the VBTC.
• Mentorship and guidance offered and acknowledged by peers and colleagues.
• Collegiality and collaboration track through feedback from COO and Head Commercial.
  
  Media/Social media:
• Social media presence demonstrated, including level of oversite,
  moderation and audience engagement. Performance indicators
  submitted for analysis.
  
  Reporting:
• Reports prepare and delivered to acceptable standard