1.Position Description

Title: Digital First Team
Status: Ongoing
Salary Range:
Reports to: Head of Content
Functional Relationships: Senior Management, EP Radio, EP TBV, Editor, News, Current Affairs and
Sport and all other departments
Qualifications: Proven experience in senior editorial and or digital online content production role. Tertiary qualification media, journalism highly desirable. Department / Unit: Executive (TBA)
Location: Port Vila

2. VBTC mission
The Vanuatu Broadcasting & Television Corporation (VBTC) is Vanuatu’s only public service broadcaster. Its
mission is to deliver content that informs, educates and entertains all Ni Vanuatu citizens through radio,
television and online services. VBTC aims to reach and respond to citizens through the provision of public interest media and discussion, and through this, meet its obligation to reinforce the Vanuatu identity.

The overall role of VBTC staff is to work together with respect and integrity to deliver content and services. Every employee has a responsibility to contribute to the vibrancy and health of VBTCs work culture through their expertise, capabilities and responsiveness to daily tasks.

3. Job Purpose/summary
The Digital First team will lead VBTC’s digital transformation initiatives. This role is pivotal in driving the
company’s digital strategy, ensuring that all processes, products, and services are optimized for a digital-first approach. This is a role that will enhance the audience reach and engagement of VBTC’s broadcasts through delivery of content, social media and moderated audience interactions via digital platforms offered by the Corporation. The goal of the Digital First team is to amplify the reach and impact of VBTC’s content across all VBTC’s online platforms both domestically and internationally.

By providing strategic and technical expertise, the Digital First team will be responsible for development and
implementation of best practice highly standardised multimedia productions and distributions for the VBTC.
Reporting to the Head of Content, the Digital First Team will ensure that all of the VBTC’s digital content and
online audience engagement offerings are in line with the Corporation’s content strategy.

4. Key Accountabilities and Responsibilities

Digital Strategy Development:

• Collaborate with senior leadership to develop and implement a comprehensive digital strategy that aligns with the company’s goals.
• Work closely with Editor News & Sport, EP Radio and EP Television on a daily basis to leverage a mix of traditional and social media platforms to distribute relevant content on a provincial and national level.
• Suggest content, provide insight on which story angles will be most effective to meet online audience expectations, including the translation of content in all. three national languages including Bislama, English and French.
• Work closely with VBTC Commercial to evaluate requests and undertake commissions for client/sponsor multimedia production as part of revenue generating enterprises.
• Contribute to the development of policies that support the VBTC charter and compliance with relevant legislation in relation to current and evolving digital landscape.
• Oversee audience moderation that ensures compliance with relevant policies and community standards in Vanuatu.

Process Optimization:

• Identify and streamline processes to enhance digital efficiency and effectiveness across all departments.

Technology Integration:

• Oversee the integration of new digital tools and platforms, ensuring seamless adoption and utilization.

Monitoring and tracking:

• Maintain analytics relating to digital media usage and interaction of VBTC services and work closely with Head of Content to interpret the relevance of data for the Corporation.
• Undertake presentations to ensure VBTC staff are up to date with trends in digital media and how they could apply to VBTC within available resources and policy standards.

Data Analysis:

• Utilize data analytics to monitor and improve digital performance, providing insights and recommendations for continuous improvement.

Customer Experience:

• Enhance the digital customer experience by implementing user-friendly interfaces and ensuring consistent engagement across all digital channels.

Training and Development:

• Conduct training sessions for employees to foster a digital-first mindset and ensure proficiency in new technologies.

Project Management:

• Lead digital projects from conception to completion, ensuring timely delivery and alignment with strategic objectives.

Innovation:

• Stay abreast of emerging digital trends and technologies, recommending and implementing innovative solutions to maintain a competitive edge.

Leadership and management:

• Provide leadership to a small multidiscipline team, including managing sub-contractors as required to undertake commissioned work as required.
• Supervise digital production staff as well as support the integration and commercialisation of VBTC archives and library services.
• Ensure that archives and library catalogue is maintained effectively for the purpose of content retrieval, licencing and maintenance of a permanent record of content seen to be significant for cultural and historical relevance

Media/Social media:

• Prepare, write, edit or commission a range of audio – visual content as well as social media that enhance therole, trust and engagement of the VBTC with audiences.

Reporting:

• Provide regular reports to Head of Content and CEO ondigital media activity relevant to the VBTC and the overall goals of the Corporation.

5. Competencies

Digital online awareness:

• Deep familiarity with Internet culture along with participation in a number of different social media platforms. In-depth understanding of Vanuatu’s changing media, commercial and government policy environment and how to maximise revenue-generating potential for the VBTC.

Strategic thinking:

• Digital Marketing, Information Technology, Business Administration, or a related field is required.
• Inspire a sense of purpose & direction amongst staff; focus strategically; identify opportunities; show good judgement & common sense.
• Proven experience in digital transformation or a similar role.
• Strong understanding of digital tools, platforms, and best practices.

Achieves results:

• Build team capability and responsiveness; excel in own area of expertise and knowledge; implement changes and deal with uncertainty; deliver on results; demonstrate accountability for use of resources .
• Excellent analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.

Communicates with influence:

• Communicate clearly and effectively; listen, understands and adapt; negotiate persuasively and consult regularly. Communicate appropriate commercial and financial information to noncommercial staff and managers.
• Strong communication and interpersonal skills.
• Experience with data analytics and performance metrics.

Relationship management:

• Nurtures internal and external relationships; facilitates cooperation; develops people; proactively manages stakeholders.

Personal drive and integrity:

• demonstrate professionalism, impartiality & honesty; committed to VBTC values and objectives; brings innovative approach to a problem or solution; displays resilience and integrity; demonstrates self awareness; seeks improvement.

Innovation and creativity:

• lateral thinker, demonstrates interest and creativity in developing new ideas and proposals to generate content and revenue.
• Creative thinker with a passion for innovation.

Performance Indicators / Goals

Content coordination and strategic input:

• Analysis of range and depth of material utilised from content departments across VBTC digital platforms.
• Use of social media to engage audiences in discussions on day-to-day issues and broader conversation about the state of affairs in Vanuatu
• Evidence of effective audience moderation and balance to ensure policy and strategic goals are met
• Number of production jobs undertaken for Commercial to generate revenue – targets to be set.
• Evidence of contribution to relevant policy development.

Monitoring and tracking:

• Datasets and analysis provided on performance of VBTC digital platforms and content distribution.
• Number of presentations and feedback from participants/colleagues.

Leadership and management:

• Feedback from direct repots and peers. Library and archives catalogue maintained and up to date.

Media/Social media:

• Clear social media strategy delivered, adopted and implemented.
• Evidence of effective engagement and moderation of VBTC audience interactions.

Reporting:

• Reports prepared and delivered as required. Standard of reporting acceptable to Head Content.